Case Studies

Boutique service at scale

Speed & Scale - Fast, global, and flawlessly managed.
Our multi-hub studio model and automation-first workflows mean your campaigns move from master to market with unmatched efficiency and accuracy.

Craft & Consistency- Every detail matters.
From print to pixels, we protect creative integrity in every format and market — ensuring brand expression stays consistent, beautiful, and on brief.

Smart Partnerships - Flexible, collaborative, and built around you.
We work as an extension of your team — trusted by both brands and creative agencies to bring clarity, reliability, and craft to complex content ecosystems.
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6000 Assets One Global Voice
In partnership with Audible and their creative agency, ICP delivers just that—at scale and with precision.
  • 6000 assets
  • 2020 Digital banners and Social statics
  • 3000 Online social videos
  • 900 OOH
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Extending Peacock's brand from screen to sky.

ICP supported Peacock's launch of their collaboration with JetBlue Airlines. Our team produced Fly-Fi seatback and splash page designs
to promote the onboard streaming experience.

From Minions to diamonds, our team seamlessly blended the impossible into believable, keeping every detail true to Peacock’s bright, playful aesthetic.

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Production and operations partner for IHG’s global campaigns.

ICP supports IHG across 19+ brands, for global markets, 15+ languages and more than 20 countries.

ICP’s Creative Operations consultants
also work to enhance their marketing ecosystem, guiding the adoption and integration of advanced automation and creative technologies that accelerate and improve global content creation.

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Two decades of collaboration. One shared standard of perfection

We helped CK streamline their workflows and embedding new creative operations practices that deliver greater speed, visibility, and control of seasonal packaging across 3 languages and 2,000+ mechanicals per season — including boxes, hangtags, bellybands, and fit streamers.

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Delivering consistency, speed, and scale for Peacock.

ICP is Peacock’s second-largest production vendor.

Through a combination of smart automation and human craft, ICP maintains one of Peacock’s strongest performance records — with a 99.4% quality delivery rate and a reputation for precision, agility, and reliability.

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A partnership that continues to evolve.

As one of ICP’s founding clients, Diageo has been at the heart of our evolution for more than 36 years. Together, we’ve supported their world-renowned portfolio — delivering advertising production for over 25+ brands across all media channels and markets.

36 years, 25 brands, 100 markets, 60+ languages — one global standard of creative excellence. 

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Creative precision and automation for Audible’s global campaigns.

In partnership with Audible's creative agencies, ICP delivered a global campaign with Figma-based workflows to ensure precision, speed, and on-brand quality in every format.

  • HTML5, static, OOH, & video.
  • 10 platforms, 5 regions, & 4 languages.
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Ice Cream Catalogue

Unilever asked ICP to breathe new life into its ice-cream catalogue — a complete redesign celebrating the colour, creativity, and variety of over 1,200 products.
Resulting in a modern, interactive catalogue that’s as engaging and dynamic as the brands it represents, available for both print and digital use.

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Boutique brilliance with global reach

For over 35 years, ICP has helped the world’s leading brands and agencies create, adapt, and deliver content
confidently — combining the agility of a boutique studio with the reach and rigour of a global network.

We connect creative excellence with operational precision — blending craft, technology, and partnership to
deliver campaigns that perform beautifully in every market.

Speed & Scale
Fast and flawlessly managed.
Our multi-hub studio model and automation-first workflows mean your campaigns move from master to market with unmatched efficiency and accuracy.
Craft & Consistency
Every detail matters.
From print to pixels, we protect creative integrity in every format and market — ensuring brand expression stays consistent, beautiful, and on brief.
Smart Partnership
Flexible and customised to you.
We work as an extension of your team — trusted by both brands and creative agencies to bring clarity, reliability, and craft to complex content ecosystems.
 

It’s how we’ve earned the trust of global brands — and why they stay with us, year after year.

 Let’s connect!