ICP supports IHG across 19+ brands, producing advertising assets for global markets in 15+ languages and more than 20 countries.

Working closely with IHG’s in-house teams and their creative agencies, we’re involved early in pre-production to ensure campaign assets align with local market requirements, regulations, and cultural nuances. Acting as a central coordination hub, we help streamline creative delivery, maintain brand integrity, and scale production efficiently across regions.

Our work spans digital, social, and display channels — including the automation of high-volume HTML5 and static banners through advanced creative workflow tools. This example shows more than 400 assets were delivered across 13 brands, achieving speed, accuracy, and creative consistency at scale.

Beyond production, ICP’s Creative Operations consultants partner with IHG to optimise their marketing ecosystem — helping evaluate, implement, and integrate best-in-class automation and creative technology platforms that enable faster, smarter content creation across global teams.

From asset creation to brand guardianship, we continue to help IHG and its agency partners bring global campaigns to market more efficiently, consistently, and globally.

Trusted by IHG to combine production craft with creative-operations expertise — delivering faster, smarter, and more consistent global campaigns.