Global Adaptation & Delivery
From global campaign to local market — seamlessly.
From global campaign to local market — seamlessly.
ICP ensures creative work is ready to perform in every market. Our localisation, compliance, and distribution experts adapt content with cultural precision and technical accuracy, ensuring campaigns meet local standards while maintaining global brand consistency.
Whether managing transcreation and language versioning, voiceover casting, or rights and clearance, we combine global reach with deep operational expertise — supported by technology and automated workflows that simplify delivery and minimise rework.
- Adaptation, Localisation, Translations & transcreation
- Voiceover casting, recording, and mixing
- Language versioning and subtitles
- Market-specific content adaptation
- Governance & Market Compliance and documentation
- Regulatory clearance and content approval
- Talent and usage rights management
- Asset Distribution, Trafficking & Delivery
- Platform and broadcaster delivery
- Automated delivery workflows and version control
Built for global scale. Delivered with boutique precision.
Creative Content
Ideas executed with craft and precision.
Our Creative Design Services unite strategic insight with creative excellence to shape visual stories that connect and inspire. Guided by expert art direction, we deliver design solutions tailored to your brand’s vision and audience needs. Whether developing a new identity, revitalizing campaigns, or creating engaging digital experiences, we use a multidisciplinary process that emphasizes thoughtful concepting, clear storytelling, and meticulous design. Every detail—from typography to motion—is purposefully crafted to make a lasting impact.
ICP’s Creative Content offering bridges the space between creative concept and market execution — bringing design craft, art direction, and channel-specific expertise to every project.
- Brand-aligned concept development
- Brand Identity & Visual Systems
- Brand Stewardship
- Campaign design & visual storytelling
- Campaign Art Direction
- Digital & Print Design
- Packaging & Product Design
- Motion Graphics & Content Creation
- Creative quality assurance & refinement
Motion Graphics & Video
Seamless post-production. Consistent quality. Global delivery.
Our Moving Image specialists bring creative campaigns to life with technical precision and visual excellence.
From editing and versioning to VFX and CGI, we adapt and refine motion content for every platform and market — whether that means swapping products, creating 3D bottle models, updating end frames, producing cutdowns, or recording new voice-overs.
Behind the craft, our creative operations experts design smarter, technology-enabled workflows — using automation and AI where it drives consistency, efficiency, and speed to market. The result is perfectly executed motion content, scaled intelligently and delivered flawlessly worldwide.
- Broadcast, VOD, online, and cinema
- Video editing, cutdowns, and localisation
- VFX, CGI, animation, and 3D product modelling
- Product swaps and end-frame updates
- Subtitling and accessibility assets
- Voice-over record, language versioning, and audio mix
- Music search and licensing
- Automated workflows and AI-enabled production
- Versioning and adaptation
Moving image perfected.
Digital Design
Digital content at scale — powered by craft and technology. Smarter workflows. Faster turnarounds. Flawless brand consistency.
ICP’s Digital team helps brands and agencies meet the content demands of a fast-paced, always-on world.
We specialise in high-volume digital production — creating, adapting, and localising assets that perform beautifully across display, social, and eCommerce channels.
Working in platforms like Celtra, Figma, and Pencil AI, we build automated workflows and creative templates that speed up versioning, protect brand design systems, and enable agile, data-driven optimisation — without compromising craft or quality.
- Creative design and visual adaptation for digital-first brands
- Static, animated, HTML5, and rich-media display production
- Programmatic and dynamic creative optimisation (DCO)
- Automated ad builds and multi-market versioning via Celtra or Pencil AI
- Design system creation and template development in Figma
- Digital shelf and eCommerce asset production
- Responsive email and CRM content (design + copy)
- Campaign cutdowns and localisation for social platforms
- AI-assisted creative concepting and testing workflows
Print Packaging & OOH
Pixel-perfect production for print, packaging and OOH.
For over three decades, ICP has been trusted by some of the world’s most iconic fashion, beauty, and luxury brands to deliver flawless print, packaging, and OOH production.
Our teams combine artistry with precision — from high-end retouching and colour management to technical artworking and repro. We ensure every pack, page, and placement reflects the same standard of excellence as the master campaign.
Through a Creative Operations lens, we also optimise workflows, automate repeatable processes, and apply smart technologies that maintain accuracy and brand integrity at scale — without compromising craftsmanship.
- Design and creative refinement
- Artworking and repro
- Retouching and colour correction
- Photography and image optimisation
- Packaging production and print management
- POS, retail, and OOH adaptation
- Direct mail and collateral development
- Digital shelf optimisation
- Web-to-print and automated workflow systems
- Versioning and multi-market adaptation
Heritage craft, luxury precision, and modern creative operations.
Social Content
Agile, audience-first social assets. Crafted for every platform, optimised for every audience.
Our social specialists combine creative adaptation expertise with a deep understanding of platform behaviour and performance.
From TikTok to Meta, YouTube to Snapchat, we refine and optimise assets for each channel’s unique requirements — ensuring every post looks and performs exactly as intended.
Using our creative operations and tech-enabled workflows, we version, localise, and distribute content seamlessly at speed and scale — while maintaining creative integrity across every market.
- Asset adaptation and optimisation
- Ratio and format conversion
- Platform-specific specifications and QC
- Multi-platform versioning and distribution
- Copywriting and localisation
- Community management support
- Reactive and culturally relevant content production
Crafted for every platform, optimised for every audience.
Creative Technology Lab
A testbed for the future of creative production. Invisible tech. Visible results.
The ICP Content Studio acts as a live lab for emerging creative technologies — a place where brands and agencies can explore, test, and refine tools that streamline production and transform creative workflows.
Combining 35+ years of production expertise with our Creative Operations consulting know-how, we provide real-world testing environments for AI, automation, and orchestration platforms — helping clients separate innovation hype from real operational value.
From scripting and workflow automation to integration pilots and proof-of-concept builds, we collaborate closely with our partners to shape the next generation of creative production.
- Testing and validation of emerging creative tech (AI, automation, orchestration)
- Workflow implementation and orchestration support (project management + ops design)
- Scripting and automation of manual tasks within client ecosystems (e.g., IHA, TDS integrations)
- Creative technologists (design and video) to test and optimise tools on behalf of brands or agencies
- Studio-managed services for creative technologies — clients access the stack, ICP manages delivery
We test, integrate, and optimise new technologies — so our clients can scale creative production with confidence.
Creative Operations
Designing smarter systems for creative teams. Where strategy meets production expertise.
ICP’s Creative Operations consultants help global brands optimise the way creative work gets made, approved, and delivered.
Drawing on our heritage as a production studio, we bridge the gap between strategic consultancy and real-world delivery — ensuring that processes, people, and platforms work seamlessly together.
From content supply-chain design to technology implementation and governance, we help clients build efficient, scalable ecosystems that enable creativity at speed and at scale.
- Creative operations strategy and consultancy
- Workflow mapping and process optimisation
- Technology stack assessment and integration planning
- Governance frameworks and change management
- On-site and remote operations support
- Performance measurement and continuous improvement programs
Helping brands re-engineer their creative ecosystems — from idea to delivery.
