As one of ICP’s founding clients, Diageo has been at the heart of our evolution for more than 36 years. Together, we’ve supported their world-renowned portfolio — delivering advertising production for over 25+ brands across all media channels and markets.
Working alongside leading creative agencies including we act as an extension of Diageo’s global marketing ecosystem — ensuring campaigns translate seamlessly across 100+ countries and 60+ languages while maintaining each brand’s distinctive voice.
Our collaboration spans every touchpoint: from local adaptation and versioning to 3D product builds, high-end retouching, and technical packaging production. For Baileys, a retained Senior Project Manager partners directly with the brand team — providing upstream creative and operational insight, linking global brand strategy to local market execution, and driving efficiency through smarter workflows.
Today, ICP continues to help Diageo modernise and optimise their creative operations, implementing advanced automation and workflow solutions that increase visibility, reduce manual processes, and enable faster delivery without compromising quality.
It’s a partnership built on trust, innovation, and an unwavering commitment to creative excellence.
From global campaigns to local adaptation — a partnership that continues to evolve.
