As part of our ongoing partnership with Peacock, ICP supported the launch of their collaboration with JetBlue Airlines, helping bring the streaming platform to life
both in-flight and in-app.

Our team produced Fly-Fi seatback and splash page designs to promote the onboard streaming experience, along with in-app artwork for mobile, laptop, and tablet screens.

When it came to the creative, we faced one particularly fun challenge — retouching and compositing new elements into existing photography to make the visuals feel perfectly integrated. From Minions to diamonds, our team seamlessly blended the impossible into believable, keeping every detail true to Peacock’s bright, playful aesthetic.

Peacock also asked ICP to develop creative options for a full aircraft wrap, exploring multiple design directions that captured the brand’s personality while staying true to
JetBlue’s identity.

The result: a cohesive, high-impact partnership campaign
that took Peacock’s brand to new heights — literally.