Peacock

Speed & Scale - Fast, global, and flawlessly managed.

Our multi-hub studio model and automation-first workflows mean your campaigns move from master to market with unmatched efficiency and accuracy.

Craft & Consistency- Every detail matters.

From print to pixels, we protect creative integrity in every format and market — ensuring brand expression stays consistent, beautiful, and on brief.

Smart Partnerships - Flexible, collaborative, and built around you.

We work as an extension of your team — trusted by both brands and creative agencies to bring clarity, reliability, and craft to complex content ecosystems.

Over the past four years, what began as content library and
QC support has evolved into a trusted creative production partnership — positioning ICP as Peacock’s second-largest production vendor.

As an ad-supported streaming platform with an always-on marketing model, Peacock relies on ICP to deliver between 500 and 1,300 assets each month — flexing around major moments such as the Olympics, Black Friday, and Cyber Monday.

Today, our remit extends beyond automation into creative adaptation, campaign refinement, and design support across static, HTML5, OOH, and social content. We work with more than 10 internal marketing teams, managing complex versioning and multi-channel specifications to keep Peacock’s campaigns consistent and on-brand worldwide.

Through a combination of smart automation, streamlined workflows, and human craft, ICP maintains one of Peacock’s strongest performance records — with a 99.4% quality delivery rate and a reputation for precision, agility, and reliability.