Global Adaptation & Delivery
- Adaptation & Localisation
- Voiceover casting, recording, and mixing
- Transcreation & Language Translations and subtitles
- Governance & Market Compliance and documentation
- Regulatory clearance and content approval
- Talent and usage rights management
- Asset Distribution, Trafficking & Delivery
Creative Content
- Brand-aligned concept development
- Brand Identity & Visual Systems
- Brand Stewardship
- Campaign Art Direction, Design & Visual storytelling
- Design & Content Creation
- Creative quality assurance & refinement
Motion Graphics & Video
- Broadcast, VOD, online, and cinema
- Video editing and localisation
- VFX, CGI, animation, and 3D product modelling
- Voice-over record and audio mix
- Music search and licensing
- Automated workflows and AI-enabled production
Moving image perfected.
Digital Design
- Creative design and visual adaptation for digital-first brands
- Static, animated, HTML5, and rich-media display production
- Programmatic and dynamic creative optimisation (DCO)
- Automated ad builds and multi-market versioning via Celtra or Pencil AI
- Design system creation and template development in Figma
- Digital shelf and eCommerce asset production
- Responsive email and CRM content (design + copy)
- AI-assisted creative concepting and workflow testing
Print Packaging & OOH
- Design and creative refinement
- Photography retouching, colour correction and image optimisation
- Packaging production and print management
- POS, retail, and OOH adaptation
- Direct mail and collateral development
- Digital shelf optimisation
- Web-to-print and automated workflow systems
Heritage craft, luxury precision, and modern creative operations.
Social Content
- Asset adaptation and optimisation
- Aspect ratio and format conversion
- Platform-specific specifications and QC
- Multi-platform versioning and distribution
- Copywriting and localisation
- Community management support
- Reactive and culturally relevant content production
Creative Technology Lab
- Testing and validation of emerging creative tech (AI and automation)
- Workflow implementation, project management and ops design
- Scripting and automation of manual tasks within client ecosystems (e.g., IHA, TDS integrations)
- Creative technologists to test and optimise tools on behalf of brands or agencies
- Studio-managed services for creative technologies
Creative Operations
- Creative operations strategy and consultancy
- Workflow mapping and process optimisation
- Technology stack assessment and integration planning
- Governance frameworks and change management
- On-site and remote operations support
Delivering consistency, speed, and scale for Peacock.
ICP is Peacock’s second-largest production vendor.
Through a combination of smart automation and human craft, ICP maintains one of Peacock’s strongest performance records — with a 99.4% quality delivery rate and a reputation for precision, agility, and reliability.
Two decades of collaboration. One shared standard of perfection
We helped CK streamline their workflows and embedding new creative operations practices that deliver greater speed, visibility, and control of seasonal packaging across 3 languages and 2,000+ mechanicals per season — including boxes, hangtags, bellybands, and fit streamers.
Creative precision and automation for Audible’s global campaigns.
In partnership with Audible's creative agencies, ICP delivered a global campaign with Figma-based workflows to ensure precision, speed, and on-brand quality in every format.
- HTML5, static, OOH, & video.
- 10 platforms, 5 regions, & 4 languages.
“What sets ICP apart is their deep understanding of modern digital production and the ever-changing landscape of digital marketing. Whenever we need support or guidance, they reliably meet our business needs and help us scale our operations while delivering exceptional work. We are truly grateful to have them as a trusted partner.”
VP, Campaign Operations Peacock
“ICP provides a partnership we can truly rely on. We appreciate the consistency of working with dedicated, familiar contacts, and the ease of seamless communication. Their approach blends personal, attentive service with the strength of a global team, ensuring every production meets our highest standards. We genuinely value the collaborative relationship with ICP and look forward to continuing our partnership.”
Creative Producer
“We truly feel ICP is an extension of our team and could not ask for better partners, especially with all the recent last-minute changes and requests. Their consistent agility and professional, positive attitudes are sincerely appreciated.”
Global Media Specialist
